Reviews

As the pace of change increases, and the marketplace's creative destruction grows ever-more creative and destructive, it's essential to keep your wits about you and direct your personal and professional energies where they are most effective. Goodrich gives you the tools and guidance to do just that.

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Taking control of our lives-we all have ability to do it, but we get stuck in a day-to-day "I could never do that" thoughts. Goodrich provides a very intelligent, persuasive rationale for why we haven't been able to move past that mindset and offers a fresh new approach to do just that. She's all about action, not full of talk, and her ideas are backed up with real success stories. Seeing Red Cars is a very true metaphor for what's happening in individual lives and workplaces. Whatever we focus on - positive or negative - has a good chance of actually happening. So what are you waiting for? Utilizing Goodrich's approach will set you on a road you may never have dreamed possible. Ready, go!

The book Seeing Red Cars provides a fresh perspective on facilitating successful change and is a very useful extension to the material which Laura has previously covered in her film on the same topic. The book is insightful and well presented. Goodrich includes great case studies based on real world experience and combines this with easy to understand theory based on solid scientific research. Seeing Red Cars is a practical guide for managers and leaders seeking to manage change more effectively. It has a range of easy to use tools that can be leveraged by both individuals and teams seeking to adopt a more positive mindset. The Seeing Red Cars concept is also fun which is an important element in getting people to buy into a new approach.